RFDS

Working with EndemolShine Banks Australia and CLPR we produced 14 EPKs* for the first season of Channel Seven’s RFDS.

Filmed in Broken Hill, we were fortunate to spend some significant time out in the NSW western region.

*EPKs = electronic press kits. These are pre-prepared suites of material (“collateral”) that help promote a movie or tv show, made to suite specific target markets (for example, the Australian domestic market, the northern or southern European market, etc), and distributed to news outlets and promotional professionals in those markets. To illustrate how this is used: generally, when you see a segment or star interview for a new movie or tv series on morning breakfast shows, the footage you see from that movie or tv series would come pre-prepared from the EPK which the show producers can readily slot in to make up the segment.