BadAss BBQ + Great Southern

Before the Badass BBQ took their team over to Kansas to compete in the world’s largest barbecue competition - the American Royal - we travelled to the Victorian JBS processing plant in Brooklyn to hand select the Great Southern products they were taking.

Walking through one of Australia’s biggest abattoirs was a truly fascinating experience, watching 1000 employees process 950 cattle daily, as well as their automated system for dividing lambs.

Following our tour, we also produced the awards video for the Great Southern Producer of the Year Awards, a massive event in Crown Melbourne, with over 500 guests in attendance.

We’ve had terrific success with this campaign, with organic reach over 20,000 in two days.